GATORADE

Clio winner. When Dwayne Wade returned to his hometown to play with the Bulls, he was as committed to helping kids avoid gangs and drugs as he was to the game. The Crosby Stills Nash & Young classic “Chicago” was the perfect anchor for a timeless story about a boy drowning out the sounds of a hard life with the steady thump of his basketball. Winning a Clio was nice, but the overwhelmingly positive response and the funds we raised for his organization were even better.