GAMING
Carl Sagan once said billions and billions of something or other. I wasn’t really listening, so I assume he meant the best way to reach Gen Z and young Millennials (and their wallets) is through the billions and billions of eyeballs they have glued to videogames, every second of every day.
We listened to Carl. And you should, too.
NBA 2K22
Winner of a Native Advertising Shorty Award. We partnered with NBA 2K’s developers to bring Jake From State Farm to life in The City as the first branded, non-playable character (NPC) in NBA 2K history, earning 4.4 billion impressions, 12 million earned media impressions (95% positive or neutral sentiment), and 1.7 million impressions on Twitch. Our Battle of the Khakis livestream gained 397,000+ views, leading to a total of 2.7 million minutes watched…FTW.
Doritos | Fortnite X Triangle Island
When our Doritos clients launched a hunt for their iconic triangle shape IRL, we brought the brand a huge idea—take that search into…well, gaming. We created Triangle Island—an absolutely epic destination that combines Doritos-inspired quests and mini games. IT’S ALL INSIDE FORTNITE, where it intersects with the 80+ million fans who play the game every month.
Doritos | Fortnite X Triangle Mart
Our second venture into Fortnite for Doritos included an IRL extension at Twichcon, blurring the lines between game life and real life for fans everywhere.