SIX FLAGS GENERAL MARKET

Cedar Fair acquired Six Flags in late 2024, and now all North American parks fall under the Six Flags Entertainment Co moniker. The challenge for us was this: Cedar Fair’s theme parks have a rabid fanbase that doesn’t want anything to change. But Six Flags customers have lost faith in their parks, and want everything to improve. To bridge these worlds, we introduced the Funsultant and her Funtern under the platform “We’re Serious About Fun”. Because if there’s one thing everyone can agree on, it’s that we should all be more committed to having fun.