PAPA MURPHY’S

This first campaign for our new client had to tell a complicated story: you take Papa Murphy’s pizza home and bake it yourself. First we wrote the line, “We make great pizza, so you can make the pizza great” to convey the benefit of hot, delicious pizza when and how you want. Then we created Zack, a father who is hell-bent on proving he’s the real mastermind here. Finally, we used practical moving sets to literally combine the store with Zack’s home.